juliannah “JUmi” muyiwa

homemade recipes by a creative strategist

Ingredients

™

press play

Creative
Direction

BREAKr

savory

“At Choppin It Up With Jumi,
we explore the intersection
between cooking up heat in
the studio and cooking up
delicious meals in the kitchen.
We bring together Breakr
artists, producers, and
engineers and have them cook
up an original song live as Jumi
cooks up one of her custom
creations.”

listen to Right There (When You Need Me)

In 2022, I launched my event series From The Comfort Of My Durag.
The name derives from my preference for tying my hair with a durag
while cooking for clients, family, and friends.

FTCOMD is a curated series where I invite artists, brands, and
businesses to co-host a day of feel-good fun. I encourage everyone to
dress in attire that makes them feel comfortably confident.

My goal is for everyone to feel like they have

reconnected with distant relatives by the end

of the event.

From The Comfort Of My Durag™

™

brand
development

Gangsgiving Karaoke

delicious!

Gangsgiving Karaoke was a
collaborative event with my
friends to soft launch my
lemonade line, Jigga Juuce ,
and promote their
brands/services.

We hosted friends for a night of
music, good food, and great vibes
at Classick Studios.

To promote the event, BA and I
created a song which was only
available on our Party Line; as
well as skits to play on the
nostalgia of our childhood.

™

Artist Management

Ingredients

Instructions

neon sign

#1

experiential marketing

apron

#2

stickers

#3

bottled
beverages

#4

balloon wall

#5

painted backdrop

#6

Instagram filter

#7

collectible cups

#8

branded clothing

#9

promotional song

#10

contact

“If you don't got no sauce then
you're lost. But you can also get
lost in the sauce”

-Radric Davis

Allow me to assist your brand
with marinating the sauce!

creator, curator, culinary chemist